Promoting Your Website Online and Offline

Tuesday, 16 August 2011

A good website that can impress your prospect client is the first and the most important stage for your business. However after your website is developed, the next step is promotion of your website to your target market. These can be done online or offline as follows:

1) Conventional print method:

Print your website address on business cards, company leaflets, company sign board, sticker, print on your t shirt, your vehicle as well. It will be good if the color scheme of the print matches with your website as it will create unique branding for you.

2) B2B online directory

There are numerous useful online directory sites where you can list for free. Among others are justdial,, in India and and most nations now has some sort of online business directory specific for their country.

3) Email marketing

Email promotion is one of the most effective solutions to promote your website to your target market. Extensive email contact detail can be derived from B2B online directories. This B2B online directory can give a good information that is sorted according to your target market demography, hence your email marketing will be more focused. What is important is a carefully draft of your promotion email so the recipients is impressed and subsequently visits your website.

4) Search Engines Listing

People mostly search information on Internet by using search engines. All search engine list search results based on content of website and popularity of the site. So pls ensure your website content is written in a search engine friendly manner so search engines could easily find your site. You can also proactively submit your website to major search engines such as google, Bing, Yahoo, MSN so that they recognize your site as important. Your site may not be in top 10 ranking for famous keyword but in the worst case you people can search your business if they remember your specific brand, business name, or your easy to remember site address.

5) social book marking

Nowadays facebook and twitter is well know among many people to increase their social networks. It also can help to promote your website if you have one among your friends and friends of friends.

6) SMS

SMS is another method to promote your website. There are many sms marketing service provider who has large amount of mobile number database. You just need to briefly describe your product and request them to visit your website.


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