5 Easy Web Site Promotion Strategies You Can Implement Today To Generate Fast Traffic

Wednesday, 24 August 2011

Having a website with no traffic is about as useful for your business as a traveling sales man that sits in the office all day. Most businesses (and for that matter a lot of website designers too) are guilty of producing huge whizz bang websites that sit there and do nothing. In order to make money online you need to generate visitors to your site. There are literally hundreds of ways you can generate traffic through website promotion and internet marketing, and the more methods you use the better chance you have of generating a broader base of visitors. Here are 5 website promotion internet marketing traffic strategies.

1. Article writing

Article writing is a fantastic web site promotion strategy for a number of reasons. Firstly as there are various directories it is likely that there are ones specific to your niche. The more targeted your traffic the better, and by submitting articles to directories under categories relating to your market you can expect to attract people who are interested in your topic, not just casual browsers. Pretty much all article directories allow a resource box at the base of your article in which you can include a link to your web site. If you have captured your readers interest they will very likely click on this link to read more of what you have to say on your website.

2. Forums

Forums, just like articles are a great source of targeted traffic, yet few marketers realize the power forums have. There are forums for virtually every market, each allowing you to talk with others who have the same common interest. Again, if your post content is exciting enough other forum members will probably want to click through to your web site.

3. Paid advertisements

Paid banner advertisements can be very expensive, but they do also generate traffic quickly. Banner ads get you fast reach across the internet but you do have to be willing to spend to make them effective. You must always be targeted with you on line marketing, don’t just spray and prey as we say in the internet marketing industry. Some of the best places for your ad to appear are on search engines, on article directories, and on competitors web sites.

4. Pay-Per-Click advertising

Pay-per-click advertising is not as popular as it used to be due to ever increasing restrictions placed on advertisers, but it is still a great tool. The key to PPC advertising is using it correctly. In order to have success with this web site promotion technique it is essential that you do thorough keyword research and constantly review and analyze your results. Its sounds simple doesn’t it, but it is amazing how many people just dive in with any old keywords and then wonder why they’ve got a massive bill and no conversions.

5. Link trading

Link trading, or two way linking as it is otherwise known is a technique that has been around a long time. It involves you agreeing to place a link to another persons site on your own website in return for them placing a link to your site on theirs. The key to making this work is exchanging links with sites that have high page rank as search engines place higher page ranking sites in greater regard. Whilst this can be an effective google search engine optimization strategy, the google bots can be wise to this tactic, so it is always best not to do too much two way linking, instead build up a network of one way back links if you can.

There are a multitude of ways you can go about advertising and promoting your web site. The strategies listed here are amongst the most common used by web site promotion services experts. It is always a good idea to attract traffic from a multitude of sources as reliance on one traffic source can be potentially disastrous for your business.

4 Amazing Free Web Site Promotion Tactics To Get The Traffic You Always Want.

You have finished your website. You have finished the introduction, products and services pages and not forgetting those propositions and promos too. You have achieved the dos and don’ts of building a web site.

But why isn’t your website a major success?

Maybe you didn’t plan in the key to the best online promotion when designing your website? Well, no fear on that, here’s some great strategies for you.

If you have just started your website promotion, keep at it. With persistence, you will capture your audience soon enough.

Be patient too. Try every web site promotion methods until you hit the jackpot. You have to accept trial and error for your web site to reach the top.

Here are four amazing free web site promotions strategies you could try until you find the most effective.

* Get your well deserved traffic from free web site promotions such as search engines and directories. Make sure you check your website’s ranking to know if this type of free web site promotion is helping your site.
* You can find other web masters and make a deal with them to trade links. Make sure to use words that could easily interest the audience. And remember…it has to be related else it will backfire.
* Find those free classified ads to stick ads into. It’s really a great web site promotion strategy that people nowadays neglected. You can use these ads for your target audience and even if they don’t like it. It doesn’t matter so long as they are interested in your services in some ways.
* Free and low-cost internet banners are all over the place in the Internet. Banners that pop-up at the top of a page or in a separate window would automatically catch your target audience’s attention.

If your web site promotions did not work even after using these techniques, analyze your site.

Track down all visitors, advertisements, and transactions. Then locate errors in your web site. Upload new files to your website continuously for audience to return for new products and services. Monitor your own site if it’s up in the market or down.

Then be ready to try the web site promotion methods again and surely it will work in due time.

It has always been said that the best things in life are free. Yes they are. And as soon as your free web site promotion proves to the audience its worth, then you’ll believe it’s true.

Promoting Your Website Online and Offline

Tuesday, 16 August 2011

A good website that can impress your prospect client is the first and the most important stage for your business. However after your website is developed, the next step is promotion of your website to your target market. These can be done online or offline as follows:

1) Conventional print method:

Print your website address on business cards, company leaflets, company sign board, sticker, print on your t shirt, your vehicle as well. It will be good if the color scheme of the print matches with your website as it will create unique branding for you.

2) B2B online directory

There are numerous useful online directory sites where you can list for free. Among others are justdial, IndiaMart.com, tradeindia.com in India and and most nations now has some sort of online business directory specific for their country.

3) Email marketing

Email promotion is one of the most effective solutions to promote your website to your target market. Extensive email contact detail can be derived from B2B online directories. This B2B online directory can give a good information that is sorted according to your target market demography, hence your email marketing will be more focused. What is important is a carefully draft of your promotion email so the recipients is impressed and subsequently visits your website.

4) Search Engines Listing

People mostly search information on Internet by using search engines. All search engine list search results based on content of website and popularity of the site. So pls ensure your website content is written in a search engine friendly manner so search engines could easily find your site. You can also proactively submit your website to major search engines such as google, Bing, Yahoo, MSN so that they recognize your site as important. Your site may not be in top 10 ranking for famous keyword but in the worst case you people can search your business if they remember your specific brand, business name, or your easy to remember site address.

5) social book marking

Nowadays facebook and twitter is well know among many people to increase their social networks. It also can help to promote your website if you have one among your friends and friends of friends.

6) SMS

SMS is another method to promote your website. There are many sms marketing service provider who has large amount of mobile number database. You just need to briefly describe your product and request them to visit your website.

Search Engine Marketing Techniques for Website Promotion

One of the most commonly asked questions nowadays by those managing the online marketing strategy of a business is: How do I get my website promoted for free? Search engine optimisation consultants will understand the need of website promotions, because it automatically leads to driving traffic to your website, increasing the importance of the site as seen by search engines and finally getting higher rankings. The aim of most online businesses is to get high rankings in search engines, since it improves the number of leads/potential customers and therefore impacts on the ROI.

We have compiled a list of search engine marketing techniques for your website’s free online promotion:

1. Use SEO techniques to promote your website

Search engine optimisation, both on-page and off-page, is the best way to promote your website. As we have explained in our previous blog, strong SEO will increase your ranking in search engines and will therefore greatly help in its promotion. To learn more about on-page and off-page recommended techniques, please read here.

2. Reciprocal linking techniques

Since the biggest search engines (Google, Yahoo, MSN) are all using inbound links as part of their algorithm to determine the page rank of your website, this is a good way of promotion! However, keep in mind it is the quality of the reciprocal links that matters, not only the quantity. Therefore, try to focus your efforts on relevant quality links.

3. Write articles to get free website promotion!

Writing articles on relevant topics for your business’ industry is a good way to prove that you have the knowledge as well as to promote your website/business. There are a number of article submission sites where you can promote them. They allow you to add in the resource box link back to your website. Nevertheless, keep in mind your articles need to have good content and be well written.

4. Web internet marketing using social networks -

Social media marketing has become of great importance nowadays, and therefore the use of social networking sites as a way to find and target your audience is a very good technique of promoting your website. The number of Internet users being active on social networking communities’ increases with every day, making it a very good channel to market your website. As a part of your Social media marketing strategy try using Twitter, Facebook Fan Pages or LinkedIn. Be careful when choosing the network communities, they should be relevant for the audience you are targeting.

5. Blogging as a part of Search Engine Marketing Technique

Blogging for business/ for promoting your website is a very hot topic lately. Most people understand the benefits of blogging, but find it difficult to cope with the need of constantly working on it. If you want to read more tips on the importance of blogging please read here.

6. Submissions on online directories for website marketing

Submitting your sites to online directories is a very simple and efficient technique to promote your website online. As search engine optimisation consultants we highly recommend submissions on niche and local directories to get quality traffic to your site. In today’s scenarios, there are millions of sites coming up daily, we suggest focussing on location based internet marketing is very important.

7. Actively participate in discussions on forums!

Find forums and discussion boards that target relevant topics and start participating actively in discussions. It is a good way to promote you website and show expertise on topics.

8. Use Social Bookmarking!

As part of your search engine marketing strategy you must include social bookmarking. It is a very effective way of promoting your website successfully. Submit your links, blogs, articles to social bookmarking networks such as digg and del.icio.us.

9. Use E-Mail Newsletters!

Sending weekly/monthly e-mail newsletters is a great technique to keep your prospects, build brand awareness as well as build future business. Therefore, it is a must in your search engine marketing experience.

SEO TIPS FOR NEW WEBSITE PROMOTION

If you are searching for proven SEO tips for new website promotion, keep in mind, there are multiple techniques to utilize when promoting a new website (each with its corresponding advantages and effects and disadvantages or short-comings).
New Website Promotion

New Website Promotion: SEO Tips for Getting Started

The best way to offset variance is to apply structured, persistent and ethical tactics that correspond to both search engine guidelines and end-user conversions. Keep in mind, regardless of the method, it should be repeatable, scalable and provide long-term value.

What is the distinction between ethical SEO promotion and blatant spam? The first thing to decide is (a) are you only going to promote one site (b) are you promoting multiple sites and (c) what is the role / relationship of those sites in their respective functional SEO order. Keep in mind this is only a tactical SEO tactic outline, not an endorsement.

Once the pecking order and relationship is decided, then how is a conversion tactic weaved into the strategy to (a) encourage conversion (b) acquire a list for future promotion and (c) facilitate residual passive income or (d) additional conversions secured? (we will cover each in this post).

The Pecking Order

The pecking order is often referred to as the money site as the apex, the satellite sites as the 2nd tier push and then there are typically drip-down links (over time) one would acquire from a third tier or sites to create buoyancy for the 1st and 2nd tier.

Nurturing Sapling Sites

When you have a new site, it needs to acquire (1) trusted links and (2) links from a variety of IPs, a.k.a (link diversity). This can be done through a variety of tactics such as:

* Writing authoritative content (to attract links).
* Giving something away – E-book, Plugin, Limited Trial Offer, etc., as long as it has a high perceived value to the prospect.
* Getting links from social media, news related or syndicated online sources (free press releases, article marketing, RSS feed syndication, video optimization and syndication).

Once you have your method in place for “the offer” which could be a useful video, great post, e-book, trial, etc. then you are ready to start promoting that content to acquire trust and links.

If you are creating a new website and targeting a competitive market or niche, then we suggest you use theming and siloing (setting up your site structure, URLs, on page content and links in a uniform fashion) and implementing it with a pliable content management system (such as WordPress) to facilitate a drip-down approach for content related to your product or website theme.

Depending on the threshold, a corresponding content to link ratio should be established to offset the barrier to entry and cross the tipping point for “the competitive threshold standard” executed by the top 3 sites as a barometer for your ongoing SEO efforts.

An example of this tactic would be if the keyword has 300,000 competing pages, you may require 50 pages of content, 5 deep links to each page (through the 2nd or 3rd tier push) and 50 internal links to your primary landing page with a variety of overlapping anchor text (which includes 3-5 potential keyword variations).

Then if you concentrate the strongest themed links (from other sites) to your preferred landing page in tandem to the tiered link flow you are supporting it with from within the site, this method can be extremely effective for hedging the aggregate factors needed to acquire a trophy keyword.

You may cross that threshold sooner or later depending on the aggregate layers weaved into your organic (holistic) promotional and SEO campaign – which are both designed to deliver traffic which converts.

The realization here is, if it were easy, everyone would be doing it, so, this tactic accomplishes 2 things (1) it gives your website an upper hand to websites that are not developing topical content (as those pages later transform into rankings and mid-tail and long-tail keyword opportunities) and (2) it provides a solid premise for building themed internal links.

Combine the content development strategy with a selective deep link campaign (getting links to specific pages from a variety of sources) and you can expedite the timeline for acquiring domain authority, which is a precursor for search engine domination via rankings.

The Strategy

1. Position your offer on your primary page.
2. Set up your supporting themed sub-folders for articles on the topic.
3. Start releasing your articles (400-750 words) daily (1 per day for 3 months) to provide 120 pages of unique content all based on keywords that are semantically part of the seed-set for the keyword phrases you intent to rank for.
4. Select how many landing pages you are going to feed, then use internal linking from the articles to provide internal link weight to those pages (with the keywords you intend those pages to rank for).
5. Get 5-10 deep links to those articles or posts via RSS syndication, social media promotion (like using Amplify to publish to multiple social media sites) or article marketing while simultaneously using a round robin approach from Free Press Release distribution sites to get inbound link diversity to your primary landing pages or homepage.
6. Use an e-book or offer to acquire an email list such as (download our 120 page E-book, just enter name and email address).
7. Also, make sure your landing page has a value proposition and conversion objective in case that prospect is ready to “buy now”. Otherwise, this will be your lead-gen sales funnel for phase 2 down the road (for outbound marketing and lateral market positioning based on the subject matter).
8. Let the site mature for one PR update, then you can position it for affiliate offers via contextual links, use it for advertising via CPA offers or as a contextual link source, run parallel offers or use it as a publishing point for affiliates to drive traffic to the site (if you have gain significant themed traffic from your promotion).

Granted this approach requires that you (a) understand the layers involved such as content creation, link building, press releases and content syndication (b) have an appealing offer or create one (c) understand the value of social media to reach others who can refer traffic or cross promote your offer (affiliate style after you have built enough traction) and (d) have a budget to facilitate the process.

The extent of your budget, time or investment in the content and the quality and value of the work (each post, landing page images, copy and offer) are what ultimately determine the conversion rate you can experience.

This strategy can be applied to one website or multiple websites based on the resources available both from a financial standpoint as well as a project management / timeline (with each offering its own margin al yield based on ROI).

Similar to the notion of how much is a top ranking in Google worth all goes back to the long term strategy and short term execution.

If you properly leverage a medium and acquire a customer whom you can sell multiple products and services to through tactful list management, that customer alone (based on your offer) represents that value multiplied by your base offer for as many coversions as you can acquire.

If you are getting an average of 10 new prospects a day from the site (after the 4 month ramp up period), then all you need is a phase 2 objective to monetize those leads of upsell them on your perfect solution.

The gist is, unless you lay out the steps in a logical and tangible fashion, it is easy to get sidetracked or drop the ball in the mid phase when consistency and relevance signals are most required.

The round robin approach on the press releases alone could offset stagnation as you never know if your offer has an emotional hook to an editor, blogger or potential prospect you may reach as a result of that syndication reaching someone through a Google alert, email, social media mashup or through mere happen stance.

All that matters is that you are creating the appropriate signals by doing the work to make those impressions and tracking their impact to determine a firm ROI on your time and funds, which you can then reciprocate accordingly based on the success of your campaign

Sunday, 7 August 2011

If you are searching for proven SEO tips for new website promotion, keep in mind, there are multiple techniques to utilize when promoting a new website (each with its corresponding advantages and effects and disadvantages or short-comings).
New Website Promotion

New Website Promotion: SEO Tips for Getting Started

The best way to offset variance is to apply structured, persistent and ethical tactics that correspond to both search engine guidelines and end-user conversions. Keep in mind, regardless of the method, it should be repeatable, scalable and provide long-term value.

What is the distinction between ethical SEO promotion and blatant spam? The first thing to decide is (a) are you only going to promote one site (b) are you promoting multiple sites and (c) what is the role / relationship of those sites in their respective functional SEO order. Keep in mind this is only a tactical SEO tactic outline, not an endorsement.

Once the pecking order and relationship is decided, then how is a conversion tactic weaved into the strategy to (a) encourage conversion (b) acquire a list for future promotion and (c) facilitate residual passive income or (d) additional conversions secured? (we will cover each in this post).

The Pecking Order

The pecking order is often referred to as the money site as the apex, the satellite sites as the 2nd tier push and then there are typically drip-down links (over time) one would acquire from a third tier or sites to create buoyancy for the 1st and 2nd tier.

Nurturing Sapling Sites

When you have a new site, it needs to acquire (1) trusted links and (2) links from a variety of IPs, a.k.a (link diversity). This can be done through a variety of tactics such as:

* Writing authoritative content (to attract links).
* Giving something away – E-book, Plugin, Limited Trial Offer, etc., as long as it has a high perceived value to the prospect.
* Getting links from social media, news related or syndicated online sources (free press releases, article marketing, RSS feed syndication, video optimization and syndication).

Once you have your method in place for “the offer” which could be a useful video, great post, e-book, trial, etc. then you are ready to start promoting that content to acquire trust and links.

If you are creating a new website and targeting a competitive market or niche, then we suggest you use theming and siloing (setting up your site structure, URLs, on page content and links in a uniform fashion) and implementing it with a pliable content management system (such as WordPress) to facilitate a drip-down approach for content related to your product or website theme.

Depending on the threshold, a corresponding content to link ratio should be established to offset the barrier to entry and cross the tipping point for “the competitive threshold standard” executed by the top 3 sites as a barometer for your ongoing SEO efforts.

An example of this tactic would be if the keyword has 300,000 competing pages, you may require 50 pages of content, 5 deep links to each page (through the 2nd or 3rd tier push) and 50 internal links to your primary landing page with a variety of overlapping anchor text (which includes 3-5 potential keyword variations).

Then if you concentrate the strongest themed links (from other sites) to your preferred landing page in tandem to the tiered link flow you are supporting it with from within the site, this method can be extremely effective for hedging the aggregate factors needed to acquire a trophy keyword.

You may cross that threshold sooner or later depending on the aggregate layers weaved into your organic (holistic) promotional and SEO campaign – which are both designed to deliver traffic which converts.

The realization here is, if it were easy, everyone would be doing it, so, this tactic accomplishes 2 things (1) it gives your website an upper hand to websites that are not developing topical content (as those pages later transform into rankings and mid-tail and long-tail keyword opportunities) and (2) it provides a solid premise for building themed internal links.

Combine the content development strategy with a selective deep link campaign (getting links to specific pages from a variety of sources) and you can expedite the timeline for acquiring domain authority, which is a precursor for search engine domination via rankings.

The Strategy

1. Position your offer on your primary page.
2. Set up your supporting themed sub-folders for articles on the topic.
3. Start releasing your articles (400-750 words) daily (1 per day for 3 months) to provide 120 pages of unique content all based on keywords that are semantically part of the seed-set for the keyword phrases you intent to rank for.
4. Select how many landing pages you are going to feed, then use internal linking from the articles to provide internal link weight to those pages (with the keywords you intend those pages to rank for).
5. Get 5-10 deep links to those articles or posts via RSS syndication, social media promotion (like using Amplify to publish to multiple social media sites) or article marketing while simultaneously using a round robin approach from Free Press Release distribution sites to get inbound link diversity to your primary landing pages or homepage.
6. Use an e-book or offer to acquire an email list such as (download our 120 page E-book, just enter name and email address).
7. Also, make sure your landing page has a value proposition and conversion objective in case that prospect is ready to “buy now”. Otherwise, this will be your lead-gen sales funnel for phase 2 down the road (for outbound marketing and lateral market positioning based on the subject matter).
8. Let the site mature for one PR update, then you can position it for affiliate offers via contextual links, use it for advertising via CPA offers or as a contextual link source, run parallel offers or use it as a publishing point for affiliates to drive traffic to the site (if you have gain significant themed traffic from your promotion).

Granted this approach requires that you (a) understand the layers involved such as content creation, link building, press releases and content syndication (b) have an appealing offer or create one (c) understand the value of social media to reach others who can refer traffic or cross promote your offer (affiliate style after you have built enough traction) and (d) have a budget to facilitate the process.

The extent of your budget, time or investment in the content and the quality and value of the work (each post, landing page images, copy and offer) are what ultimately determine the conversion rate you can experience.

This strategy can be applied to one website or multiple websites based on the resources available both from a financial standpoint as well as a project management / timeline (with each offering its own margin al yield based on ROI).

Similar to the notion of how much is a top ranking in Google worth all goes back to the long term strategy and short term execution.

If you properly leverage a medium and acquire a customer whom you can sell multiple products and services to through tactful list management, that customer alone (based on your offer) represents that value multiplied by your base offer for as many coversions as you can acquire.

If you are getting an average of 10 new prospects a day from the site (after the 4 month ramp up period), then all you need is a phase 2 objective to monetize those leads of upsell them on your perfect solution.

The gist is, unless you lay out the steps in a logical and tangible fashion, it is easy to get sidetracked or drop the ball in the mid phase when consistency and relevance signals are most required.

The round robin approach on the press releases alone could offset stagnation as you never know if your offer has an emotional hook to an editor, blogger or potential prospect you may reach as a result of that syndication reaching someone through a Google alert, email, social media mashup or through mere happen stance.

All that matters is that you are creating the appropriate signals by doing the work to make those impressions and tracking their impact to determine a firm ROI on your time and funds, which you can then reciprocate accordingly based on the success of your campaign

Web Site Promotion Basics to Generate Web Traffic

A website is only as good as the web traffic that it generates. To ensure that you have visitors flooding to your site, effective web site promotion strategies are a must. Through web site promotion, you will be able to increase your search engine page rank, gather visitors for your site, and get the opportunity for people to purchase the goods and services that you offer in your online shop or e-commerce business. Here are some of the ways for you to increase your hits through web site promotion.

Forums and Bulletins

One of the distinguishing features of Web 2.0 is the various interactive web sites that are now available on the web. Plenty of sites today come with forums and bulletins which will allow you to post various messages. You can use these forums and bulletins for your web site promotion. Keep in mind, however, that various forums and bulletins also have site monitors and moderators. To ensure that you will not be blacklisted in forums and bulletins, follow all relevant policies and be sure that you post your messages and site information only in forums that are related to your site. Otherwise, moderators will delete your message or flag it as inappropriate for viewing. Also be sure that all of your posts have back links that will direct the internet users who read your message to your web site. These back links are also an effective way of increasing your page ranking.
Search Engine Optimization

One of the best ways to conduct web site promotion is through the use of search engine optimization. Search engine optimization works by ensuring that you have good page ranking so that your website will be one of the first sites available for people who make search engine queries. Keep in mind that most of the web activity today is centered on search engines, which means that being optimized for search engines is a surefire way of generating traffic and promoting your site. Also remember, however, that there are various ways to do this. Not only through articles, but also by embedding tags in your actual website, and by doing this you can optimize your web page for search engines. Brush up on the basics of html coding to find out how you can do this, or ask your web developer to do it for you.

Expired Domain Services

Finally, you can easily get web site promotion through the use of expired domain services. These expired domains are domain names that have been set up by other users in the past. The advantage with using expired domains is that these have already been promoted by previous users. In most cases, the expired domains already have back links and link wheels created for them. Back links and link wheels are a series of web pages that are designed to increase web page ranking in search engines. If you do not want to go through the effort of tediously putting up site after site and adding back links in these web pages, choose expired domains that already have links in other web pages.

Web site promotion is key to being recognized in the web. Through these techniques, getting the web traffic to launch your web site successfully can be done.

Volume Two unlocks our progression to go further into the ProHybrid Goaltending System discovering the keys to precise positioning. ProHybrid Training is proud to announce that Volume 2 of our DVD series is now available to preview and purchase at our website www.prohybridtraining.com. PHT Vol 2 is packed with over 60 mins of instruction including: Teaching/Learning a System: An in depth explanation on the benefits of having a consistent goaltending system while still addressing the individual needs of each goalie. The Hybrid Progressions Series: A comprehensive series of drills that breakdowns the Hybrid setup in order to fine tune efficient crease movement. The Visual Lead Position System: This system trains my goalies to develop a track first mentality by providing a detailed blueprint of on ice visual leads which will help each goalies master the 3 elements of position: Square, Angle and Depth. Creating PHT Drills using the Visual Lead Position System: The Visual Lead Position System is the source for an infinite number goaltending drills. We will go over just how to create these drills in Vol 2. Detailed Position Concepts: Applying these concepts will contribute to making the goalie as efficient as possible. Advanced Puck Handling Techniques: An advanced follow up to the intro to puckhandling in Vol 1 plus multiple drills to perfect your puck handling skills. The goal of my system is to create consistent goalies that are intelligent athletes with a passion and pride …

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