1. Article writing
Article writing is a fantastic web site promotion strategy for a number of reasons. Firstly as there are various directories it is likely that there are ones specific to your niche. The more targeted your traffic the better, and by submitting articles to directories under categories relating to your market you can expect to attract people who are interested in your topic, not just casual browsers. Pretty much all article directories allow a resource box at the base of your article in which you can include a link to your web site. If you have captured your readers interest they will very likely click on this link to read more of what you have to say on your website.
Forums, just like articles are a great source of targeted traffic, yet few marketers realize the power forums have. There are forums for virtually every market, each allowing you to talk with others who have the same common interest. Again, if your post content is exciting enough other forum members will probably want to click through to your web site.
3. Paid advertisements
Paid banner advertisements can be very expensive, but they do also generate traffic quickly. Banner ads get you fast reach across the internet but you do have to be willing to spend to make them effective. You must always be targeted with you on line marketing, don’t just spray and prey as we say in the internet marketing industry. Some of the best places for your ad to appear are on search engines, on article directories, and on competitors web sites.
4. Pay-Per-Click advertising
Pay-per-click advertising is not as popular as it used to be due to ever increasing restrictions placed on advertisers, but it is still a great tool. The key to PPC advertising is using it correctly. In order to have success with this web site promotion technique it is essential that you do thorough keyword research and constantly review and analyze your results. Its sounds simple doesn’t it, but it is amazing how many people just dive in with any old keywords and then wonder why they’ve got a massive bill and no conversions.
5. Link trading
Link trading, or two way linking as it is otherwise known is a technique that has been around a long time. It involves you agreeing to place a link to another persons site on your own website in return for them placing a link to your site on theirs. The key to making this work is exchanging links with sites that have high page rank as search engines place higher page ranking sites in greater regard. Whilst this can be an effective google search engine optimization strategy, the google bots can be wise to this tactic, so it is always best not to do too much two way linking, instead build up a network of one way back links if you can.
There are a multitude of ways you can go about advertising and promoting your web site. The strategies listed here are amongst the most common used by web site promotion services experts. It is always a good idea to attract traffic from a multitude of sources as reliance on one traffic source can be potentially disastrous for your business.